Paris Hilton - Bringing The Best Of Paris Hilton

Monday, August 28, 2006

'That's Hot!' Says Hilton of The Spicy BBQ Six Dollar Burger and Thickburger.

Carl's Jr.®, widely known for pushing television advertising to the edge, will introduce yet another example on May 19, with the launch of a much-anticipated ad starring Paris Hilton. Behind-the-scenes footage from the filming of the ad for The Spicy BBQ Six Dollar Burger(TM) will premiere on "Entertainment Tonight" on Tuesday, May 17.

In the 30-second spot, Hilton is shown eating The Spicy BBQ Six Dollar Burger while washing a Bentley in her swimsuit. Adweek magazine has labeled the ad "too hot for TV," but the star herself simply characterized it as "hot."

"Paris was chosen to star in the ad because she is an intriguing cultural icon and the 'it girl' of the moment. She fascinates Carl's Jr.'s most loyal customers, 'young, hungry guys,' as well as 'young, hungry gals,'" said Brad Haley, Carl's Jr. executive vice president of marketing. "The ad plays more like a music video than a typical television commercial. And the message is very simple: Paris, the situation, and the Spicy BBQ Six Dollar Burger are 'hot.'"

Posted at Â» 12:40 AM

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Paris Hilton was born on February 17th, 1981, to Rick and Kathy Hilton, making her the great-granddaughter of Conrad Hilton, founder of the Hilton hotels and source of the family fortune -- estimated at $300 million. Her grandfather, Conrad "Nicky" Hilton, Jr., also brought some notoriety to the family, as he was the first of Elizabeth Taylor's many ex-husbands. Paris' younger sister, Nicky (born in 1983), shares the throne as co-heiress of the Hilton empire.